WhatsApp Business Pricing

Product Description

WhatsApp Business API Pricing

The pricing for the WhatsApp Business API is more complex and varies based on several factors, including the BSP, message volume, and the type of messages sent. Below are the critical components of WhatsApp Business API pricing:

1. Setup Fee: Some BSPs charge a one-time setup fee for integrating the API with your systems. This fee can range from 5,000 to 50,000, depending on the complexity of the setup.
2. Monthly Subscription Fee: BSPs typically charge a monthly fee for maintaining the API, providing customer support, and ensuring compliance with WhatsApp's policies. This fee can vary widely, from 10,000 to 1,00,000 per month.
3. Message Costs: WhatsApp categorizes messages into two types: session messages and template messages.
   • Session Messages: These are messages sent within a 24-hour window after a customer initiates contact. These messages are usually charged at a lower rate, ranging from 0.10 to 0.50 per message.
   • Template Messages: These are pre-approved messages sent outside the 24-hour window, often used for notifications, alerts, and reminders. The cost for template messages can range from 0.30 to 1.00 per message, depending on the BSP and the volume of messages.
4. Volume Discounts: Some BSPs offer discounts based on the message volume. Higher message volumes often lead to lower per-message costs.
5. Additional Services: Costs for extra services such as advanced analytics, chatbots, and integration with other business tools may apply. These can range from 5,000 to 50,000 per month, depending on the complexity and level of customization.